Who we are

Every life is unique and so are you! At Dräger we protect, support and rescue lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for. As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it's about the most important thing: it's about life.

About the role

The Events & Campaigns Specialist is responsible for leading the delivery and coordination of key marketing communications activities across the UK & Ireland Medical division, with a particular focus on events, campaigns and sales supporting operations.

This is a hands-on, highly organised role that blends creative thinking with strong project management and requires developing relationships across multiple functions of the Commercial organisation to deliver exceptional results.

The role reports to the Head of Comms & Sales Enablement supporting Sales and Marketing teams and will work alongside Marketing Managers, Account Managers and Commercial Operations teams to communicate Dräger’s future in connecting our specialisms in acute care into the future of therapy assistance and hospital automation.

Working closely with the Sales & Marketing teams, this role ensures that awareness, engagement, lead generation and opportunity development activities are maximised to demonstrate a return on investment.

Key Responsibilities

• Lead the planning, management and delivery of internal and external events, exhibitions, conferences and customer engagement activities from concept through to evaluation.

• Develop innovative event and experiential marketing programmes that increase brand awareness, customer engagement, lead generation and return on investment.

• Manage supplier partnerships, event logistics, promotional assets and merchandise to ensure effective and efficient delivery of sales and marketing initiatives.

• Collaborate with External & Internal Sales teams and Marketing to execute integrated go-to-market campaigns that support revenue growth and customer retention.

• Drive continuous improvement through optimisation, automation and AI-assisted ways of working, while contributing to wider communications activities including digital marketing, SEO/SEA, PR, advertising, social media, employee advocacy and internal communications.

Measures of Success

• Successful delivery of events and campaigns that meet brand, regulatory and organisational compliance requirements.

• Growth in contact generation, qualified leads, opportunity identification, customer engagements and revenue generation from marketing activities.

• Effective execution of go-to-market campaigns that achieve agreed commercial, customer engagement and business objectives alongside Marketing Managers.

• Positive customer feedback from event experiences with demonstrable increase in lifetime value from identified contacts and strengthened customer relationships and brand perception.

• Strong cross-functional collaboration resulting in integrated omnichannel campaigns that generate demand, enhance brand reputation and provide actionable customer insights.

Shared responsibilities

All employees have a responsibility:

• To comply with the Integrated Management System (IMS) and minimise any impact on the environment whilst carrying out their duties.

• To ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions

• To embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results

• All expectations, tasks and responsibilities of this role relate to all Dräger Group entities in UK and Ireland.

Reporting Relationships

Manager: Head of Comms & Sales Enablement

Size of team/environment: Working within the Comms and Sales Enablement team within the Sales and Service division of Draeger Medical UK.

Role Requirements

Education/Qualifications

Essential:

• Educated to Level 3 standard (such as A Levels, a relevant T Level, or equivalent).

• Demonstrable experience in marketing, events, communications, business or a related commercial function.

• Proficient in Microsoft 365 applications, particularly PowerPoint, Excel and Teams.

• Strong project management and organisational skills, with experience managing multiple concurrent activities and stakeholders.

• Full / clean driving license

Desirable:

• Degree in Marketing, Communications, Business or Events Management, or CIM Level 4-6 (or equivalent professional qualification), or equivalent relevant experience.

• Event Management qualification from CMI, C&G or similar professional body.

• Digital marketing certifications and experience including:

-Google Analytics

-Google Ads

-Graphic design and content tools (e.g Adobe/Canva)

-HubSpot Marketing Software Certification

-SEO/Content Marketing qualifications

-Experience of CRM platforms (e.g. Microsoft Dynamics CRM 365, HubSpot, Salesforce) and marketing automation tools.

Related Experience:

• Experience in B2B/B2G (Business to Business/Government) marketing, events or communications.

• Experience delivering exhibitions, conferences and customer engagement programmes.

• Experience managing suppliers, budgets, and logistics.

• Demonstrable success generating leads and supporting sales funnel growth through marketing and comms activity.

• Experience working within a regulated industry such as healthcare, medical devices, pharmaceuticals, technology or engineering (desirable).

• Exposure to omnichannel marketing including events, email marketing, digital campaigns, social media and content creation.

Skills, Special Competencies

• Strong organisational, planning, and multitasking abilities.

• Proactive and dependable, with a strong sense of ownership and initiative.

• Excellent communication and interpersonal skills.

• Creative thinker with an eye for customer experience, engagement, and presentation.

• Confident managing budgets, suppliers, and timeline and analytical skills to evaluate event performance and ROI.

• Team player who is goal focused with a proactive and flexible approach to delivering results.

• Proficient IT skills, including MS Office, CRM systems, and Microsoft Teams

• Willingness to travel as required to support business objectives

Dräger‘s Benefits

• 27 days holiday plus bank holidays, with option to purchase up to 3 additional days

• Hybrid working available

• Discounted critical illness cover, dental cover and partner life assurance

• Healthcare cash plan

• Salary sacrifice car scheme

• Discounted shopping & leisure vouchers

• Cycle to Work

• Gym membership discounts – up to 25%

• Charity Giving scheme

We are open to flexible working and will consider a range of options, including adjustments to working hours, patterns, and location, depending on the needs of the role. If you have specific requirements, we encourage you to discuss them with us as part of the application process.

Dräger’s dedication

At Dräger we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.

We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All are welcome to apply!